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EB Evaluator

Triangulate your employer brand.

Three signals — candidate, employee, company messaging — read together into one honest report with a visual triangulation map. About ten minutes.

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Free diagnostic. Real strategy starts with a conversation.

Sample company

Employer Brand Triangulation

Company MessagingEmployee RealityCandidate PerceptionCulture gap0%Perception gap0%Story gap0%
Overall alignment
0%

Overall brand alignment: 48% — smallest gap between company and employees, widest gap between company and candidates.

Visual map

Triangulation map

A visual map showing where each theme sits across candidate, employee, and company perspectives.

Diagnostic

Brand alignment score

Where the three signals agree, where they drift, and what the gap means.

Engagement

Activation session

Book a 90-minute strategy session with Carper Advisory to turn your report into a prioritized action plan.

How it works

Three signals, one report.

  1. 1

    Bring what you already have — or auto-fetch public reviews and threads. Paste in snippets, pulse-survey themes, or leadership memos.

  2. 2

    Signal reads across the three perspectives and finds where they agree, drift, and contradict each other.

  3. 3

    You get a triangulated report with a visual map: current brand, alignment, gaps with severity, and concrete messaging opportunities.

What you get

A report you can hand to your CPO. On Monday.

Triangulation map

A live visual map showing where each theme sits across candidate, employee, and company perspectives. Spot alignment and silos at a glance.

Current brand statement

How you actually come across today, in one paragraph.

Alignment & gaps

Where the three signals agree — and where messaging is drifting from reality.

Opportunities

Concrete messaging moves for candidates and employees.

Diagnostic

Run the full diagnostic. No account required.

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